“There was no miracle (moment). Good to great transformation doesn’t happen overnight. Rather, it was a quiet, deliberate process of figuring out what needed to be done to create the best result. A cumulative process–step by step, action by action, decision by decision, turn by turn of a flywheel in a consistent direction–over an extended period of time, that adds upp to sustained and spectacular results.”

(Jim Collins, in his book ‘Good to Great’ summing up the interviews with good to great – companies’ executives)